What is digital marketing?

Digital marketing refers to the practice of promoting products, services, or brands using digital technologies and channels such as search engines, social media platforms, email, mobile apps, websites, and more. Digital marketing involves creating and executing strategies that reach target audiences through various online channels.



Some of the common tactics used in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, video marketing, and influencer marketing. The goal of digital marketing is to build brand awareness, drive traffic and leads, increase sales and revenue, and ultimately, create a positive impact on a business's bottom line.