What are the different types of digital marketing?

There are several types of digital marketing tactics that businesses can use to reach their target audience. Here are some of the most common types:

1)      Search engine optimization (SEO): This involves optimizing a website's content and structure to improve its ranking on search engine results pages (SERPs) and drive organic traffic to the site.

2)      Pay-per-click (PPC) advertising: This involves paying for ads to appear at the top of search engine results pages or on social media platforms, with the advertiser only paying when a user clicks on the ad.

3)      Social media marketing: This involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to build relationships with customers, promote products and services, and drive traffic to a website.

4)      Content marketing: This involves creating and sharing valuable content such as blog posts, videos, and infographics that are designed to educate, entertain, or inspire a target audience.

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      Email marketing: This involves sending marketing messages and promotional offers directly to a subscriber's email inbox.

6)      Mobile marketing: This involves marketing to users on their mobile devices, such as through SMS messages, push notifications, or mobile apps.

7)      Video marketing: This involves using video content to promote products or services, educate customers, or build brand awareness.

8)      Influencer marketing: This involves partnering with influencers on social media to promote products or services to their followers.